Aldi samples influencer event | D'M&S Communications

For Aldi we organised an event in Yerseke to raise awareness of the quality of local mussels ahead of the new season. To add flavour, we reeled in a select group of journalists and influencers. Not literally of course.

Mussels from Zeeland

It’s no secret that Aldi stocks mussels from Zeeland. All that remains is to give consumers peace of mind that the mussels sold through the retailer are fresh and of the highest quality. We suggested Aldi hold a press event in Yerseke, the home of mussel production.

Top-notch event branding

Our event team pulled on their rubber boots to ensure the participants had everything they needed. It was our first live event in more than a year, but it was a breeze from start to finish.

Practical organisation with due consideration for the pandemic measures.
Easy to see Aldi branding at the location
Original culinary programme
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Culinary programme on the water

The guests were treated to a guided tour of Aldi’s local supplier and a trip out in a mussel harvester. It set course for the open sea with ten journalists and influencers on board. Arriving at a mussel bank, we dropped anchor to treat the guests to dinner. It got a bit choppy, but, happily, the members of our event team found their sea legs and the original programme was a big hit.

Food & lifestyle influencers on board

By inviting influencers along with the journalists we opened the door for Aldi to a new channel of free publicity. Influencers are the perfect way to make some noise about your brand or product on the popular socials. Because their posts, stories and reels on Instagram and other platforms reach a huge audience of interested and loyal fans.

Influencer marketing gets tasty

We hooked a selection of food and lifestyle influencers for the Aldi event. We made sure they knew exactly what was expected of them (raising awareness of Aldi mussels on their socials) and we monitored their feeds. In return, as well as a goody bag and a free lunch, they also netted an event video from our team. Ideal for sharing with their followers to get their mouths watering for some mussel action. From Aldi, of course.