Viessmann de-stresses
the construction industry
Stricter energy standards, complex regulations, digitization ... No wonder construction companies are stressed. Viessmann, however, sees this evolution as an opportunity. But how do you convince the construction industry with a view to more leads and higher sales?
Sensitizing go-to-market strategy
Sustainability is ingrained in Viessmanns's DNA. They know perfectly how to help construction companies create energy-efficient living environments with the right solutions. In order to make this known to the construction industry, we helped to develop an effective go-to-market strategy.
Direct mailing with immediate results
Viessmann is the partner that can alleviate all concerns for the construction industry with its sustainable energy systems. It is a strong, progressive brand that exudes confidence. Who better than Viessmann can de-stress construction companies and guide them to a carefree future? We wrapped that message in an original direct mailing with a stress meter to illustrate the stress-increasing effect of the strict energy regulations.
- DM with clear message
- Design in red Viessmann corporate identity
- Sent to construction companies
- Goal: raise awareness and generate appointments
The direct mailing must provide valuable leads
Close follow-up strengthens the response
The direct mailing was not only sent out in a print version. We also made an e-mailing. Making an appointment (in exchange for a nice gift) remained the most important call to action. We also used a call center to increase the response to both mailings. Anything to generate even more valuable leads for Viessmann salespeople!
