Digital boost
for Cocoon
Cocoon by Antargaz is a gas bottle with that little bit extra. Stainless steel design, light, compact and very easy to instal. We developed online campaigns based on a creative concept to turn an international audience on to this product.
Creative with video
After an interactive brainstorming session we were left with scenarios for four playful bitesize videos. Each video is based on one of Cocoon’s four USPs. In each one we compare a normal gas bottle and a Cocoon gas bottle.
And guess what? Cocoon wins hands-down every time.
Ready, set, go!
We casted the two main characters, brought in a makeup artist and shot everything in our own studio. We also held a still shoot to ensure we had some great campaign visuals. Our video team then edited the four bitesize videos for the various online campaigns.
Our creators got to work on the campaign videos and visuals. They came up with some informative but light-hearted posts featuring the product’s four major USPs. The goal was to win over potential customers to Cocoon. They were published and promoted in two languages and three territories on Facebook, Instagram and TikTok. Encouraging people to visit the Cocoon website? Check!
See it on Google & YouTube
As well as social media marketing our digital marketers also created Google and YouTube ads. We developed SEA campaigns for Cocoon gas bottles, based on the results of an in-depth keyword analysis. We also used the campaign videos and visuals for Google Display and YouTube instream ads.
Seen them already?
