DMS Update

RANPAK WINS OVER RETAIL MARKET Need to launch a product on a new market? That’s a challenge we love to rise to. And we take it very seriously. As shown by the campaign combining visual power with compelling content that we developed to bring the retail industry up to speed on Ranpak’s innovative and eco-friendly packaging paper. BRANDING & CAMPAIGNS | PHOTOGRAPHY | GRAPHIC DESIGN Product innovation launch Forget plastic bubble wrap. Meet Geami: next-level decorative packaging, specially developed to provide optimal protection to products during transport. From Ranpak – the global manufacturer of 100% sustainable paper-based packaging materials. This paper packaging solution is also reusable, recyclable biodegradable, which means it is a lot more user- and planet-friendly. We created a launch campaign with a double message to present all those advantages to retail. “ We took care of the whole campaign, from concept, photographyand image processing to design and copywriting. ” Getting the message across We hit upon a head-turning concept to drive our efforts to persuade retailers to switch from plastic bubble wrap to eco-friendly packaging paper.We put the planet and a number of species of wildlife whose natural habitat is under threat centre stage in a launch campaign inspired by the protective and sustainability credentials of its packaging solution. The message: Geami paper protects so much more than products. 9 RANPAK