DMS Update

De Halve Maan brewery in the heart of Bruges is home to such world-famous beers as Brugse Zot, Sportzot, Straffe Hendrik and Blanche De Bruges. A brand of such international stature clearly demands a website that reaches a global audience. We developed an all-new website in three languages to give visitors a taste of the rich family traditions and the authentic character of De Halve Maan. Cheers! Tradition in contemporary design De Halve Maan is a bustling brewery that continues to honour its Bruges heritage. Something its newwebsite makes clear. The corporate section and the subsites of the four in-house brands – Brugse Zot, Straffe Hendrik, Blanche De Bruges and Sportzot – were all drawn from the same barrel: a mix of inspiring visuals, powerful design and storytelling with flavour. Along with the content refresh, the new navigation structure boosts the website’s accessibility and highlights the international profile of the four beers like never before. As well as an extensive history, beer lovers also find a whole host of information about the brewery, sustainability aspects, up-to- date vacancies and the latest news from De Halve Maan. WEBSITES | E-COMMERCE VISITTHE WEBSITE DE HALVE MAAN BREWERY TOASTS NEWWEBSITE(S) 16 UPDATE 59