DMS Update

www.abbvynckier.be AUDIO& VIDEO HOME& GARDEN COMPUTER& MULTIMEDIA SMARTPHONE& WEARABLES then that the campaign was named the ‘HappyColli Campaign’. Complete restyling As well as the new setup, the loyalty campaign was also given a full design makeover. Our designers created an original look and feel, including an eye-catching colour scheme. In doing so, they refreshed and rejuvenated the campaign, giving it renewed impetus. We rolled out the new style to all communication tools. Online and print The campaign continues to be centred on the online platform, where installers can find all the information they need, upload their invoices and purchase orders, check their balance and redeem their credits. Our UX upgrade and graphical restyling have made the engagement platform more attractive and more effective than ever. We created a whole host of communication materials to promote the campaign among the target audience. Those included a letter to installers and wholesalers, and an information leaflet.Wholesalers also received a promotional pack with a counter display for the campaign leaflets and a clutch of wobblers and shelf barkers.We also targeted the trade audience in print by running ads promoting the campaign in specialist magazines. But that’s not all: to bring the ABB- Vynckier sales team up to speed, we also created an interactive presentation featuring short videos to explain the ins and outs of the campaign. Everybody happy! VIEWTHE CASE “ The fresh colours attract eyeballs at wholesalers. ” 13 ABB