DMS Update

ABB KEEPS INSTALLERS HAPPY ABB-Vynckier has run loyalty campaigns for years now with the aim of strengthening ties with its fitters, rewarding them for their fidelity and generating leads. For the 2022 iteration we created a new design, a new online engagement platform and new communications. Everybody happy? You bet! BRANDING | GRAPHIC DESIGN | WEBSITE | POS | PRINT Loyalty campaign 2.0 This year electrical installation materials dealer ABB-Vynckier took its well- known package deal campaign in a new direction. The tried-and-tested concept – buy a product package from a wholesaler, earn credits and redeem them for prices – was tweaked. The campaign now covers all products in the ABB-Vynckier catalogue and installers can put together their own package. They get one credit (known as a flash) for every 650 euros they spend. Flashes can be redeemed for gifts on the new online platform at www.abbvynckier.be , And there’s quite a selection! This year they can choose from four categories: audio & video, home & garden, computer & multimedia, and smartphones & wearables. It’s enough to put a smile on your face! No surprise 12 UPDATE 59