DMS Update

Driving up awareness The link between the protection provided by the packaging paper and its positive impact on our fragile ecosystem is obvious. Thing is: those who choose biodegradable, recyclable, reusable Geami paper ahead of plastic bubble wrap when wrapping and packing statuettes, plates and other breakables not only ensure these products arrive in one piece at their destination. They also reduce their carbon footprint. That’s because plastic production and recycling require a lot more energy, making it even harder to reverse global warming. One consequence is the accelerated melting of icecaps, which could spell ruin for polar bears. Another is the build-up of nondegradable waste and microplastic in our rivers, seas and oceans which, among other things, threatens the future of turtles and other water-bound species.We clearly need to protect our fragile planet much better than we do now. And if you can achieve that with an innovative packaging solution that also provides unexcelled protection to products, so much the better. Retailers who want to take good care of their merchandise and the planet know what they can do… “ The campaign was rolled out across various media with ads in trade magazines and posts on social media. ” 10 UPDATE 59