DMS Update
Online marketing and remarketing To boost traffic to the website for the launch of the sweet bowl offer we placed a promotional banner on the Lutti.be homepage and blitzed Lutti’s social media channels. Our online marketers created posts and product carrousels on Instagram and Facebook pointing up how unmissable the Lutti sweet bowl was for a cosyTV evening.We also set up a remarketing campaign to catch anyone who had not immediately rushed to buy a sweet bowl. So how did we do? Sold out! The campaign promotion on social media and the extra branding aroundThe Masked Singer enticed a huge number of Lutti lovers to the online store. It was such an overwhelming success that the first run of sweet bowls sold out in no time and the remarketing campaign had to be stopped. But... Everyone who registered their email address in the online shop will soon be hearing about what Lutti has in store next.Watch this space. UPDATE 58 6
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