DMS Update

Online sweet shop boosts sales To capitalise fully on the heightened media interest during The Masked Singer’s run, at the same time we launched an original promotional campaign: everyone who bought a sweet selection at Lutti’s new online store received a limited-edition sweet bowl. The popup shop was very user- friendly. You just had to choose one of the three sweet bowls (small, medium or large), select the quantity, drop it into your shopping basket and pay at the secure checkout. Like take candy from a baby! Always-on campaign We temporarily restyled the always-on online marketing campaign specially for the sponsorship of The Masked Singer. The campaign earns Lutti likes and follows on Instagram, Facebook and TikTok all year round. Our digital marketers created posts and stories that played in on what could be seen on the popular TV show. As teaser we settled on ‘Unmask your little Lutti monster’, which made life luttiful on the social for a whopping 10 weeks. 5 LUTTI