DMS Update

How do you create a top-of-mind brand and drive sales through the roof? For sweets maker Lutti we did it with a fun TV campaign round The Masked Singer, a well-timed action, a popup online shop and an irresistible always-on strategy. Like to get a taste? LUTTI WINS THE MASKED SINGER Greater brand awareness Timing is everything. A fun TV show like The Masked Singer, which attracted more than 1.8 million viewers on the VTM channel with crooning monsters, looked like a unique opportunity to improve Lutti’s brand awareness and visibility. So what did we do?We gave the existing TV commercial featuring the Lutti monsters an extra twist and programmed it as a primetime Sweet! WATCH THE VIDEO TV | ONLINE MARKETING | CONTENT MARKETING | BRANDING & CAMPAIGNS | E-COMMERCE UPDATE 58 4