DMS Update

QUALITY REBRANDING FOR ANALIS BRANDING & CAMPAIGNS | GRAPHIC DESIGN | VIDEO & MOTIONGRAPHICS Smart logo design Our designers started by delivering a smart new logo.We also devised a new strapline – ‘Your quality label’ – using colour to highlight the core message. Because Analis is in the business of raising the quality of every lab, from products to aftersales service.We set to work on a brand guide and a raft of personalised tools (including business cards and mouse mats). Eye-catching concept visual To complete the rebranding process, our creative team designed a powerful concept visual, shot in our Bruges photo studio. The picture, a view from above showing two lab tables laid out to form an A, was inspired by the new logo and the company’s business activities. The new look is proof that Analis is on the move in a changing world. Analis is a well-known name in the Benelux as a laboratory instrument and furniture manufacturer. To freshen up its image, the company wanted to take its logo to the next level. We provided a high-quality brand upgrade to turn heads and win hearts on the market. Here’s how we got to work… Analis Red cmyk 00 100 100 00 rgb 226 23 23 #e21717 pantone 185 C Analis Black cmyk 00 00 00 100 rgb 00 00 00 #000000 14 UPDATE 57