DMS Update

THÉA PHARMA CATCHES THE EYE For pharmaceuticals company (and eyecare specialist) Théa Pharma we developed a national marketing campaign to increase the visibility of Thealoz Duo, one of their top products in pharmacies. The result was a sight for sore eyes. BRANDING & CAMPAIGNS | GRAPHIC DESIGN POS at pharmacies Théa Pharma’sThealoz Duo is an efficacious treatment for dry and irritated eyes. The eyedrops, which do not contain any preservatives, have a double action, hydrating and protecting at the same time. The eyecare specialist wanted to raise the profile of its 2-in-1 solution for consumers.We providedThéa Pharma with support, designing an attractive and original in-store campaign for pharmacies. Eye-catching visual The visual we created for the product display, leaflet, window sticker and other POS material focuses on the eyes and the double (and clearly relieving) qualities of the eyedrops. The position of the hand, with the two fingers, and the smile say it all: Thealoz Duo protects and hydrates in one pass. Crystal-clear, now also at pharmacies. TREHALOSE 3% + HYALURONZUUR 0,15% THEALOZ ® DUO? HYDRATEERT ENBESCHERMTMIJNOGEN. THEALOZ ® DUO zorgt vooreen snelle verlichting vanoogklachten zoalsdroge ogen en irritatie. De combinatie van Trehalose, Hyaluronzuur en carbomeer hydrateert, beschermt én biedt langdurig comfort voor iedereen die last heeft vandrogeogen. THEALOZ ® DUO bevatgeenbewaarmiddelenendien jevier tot zesmaalperdag toeaanelkoog,metofzondercontactlenzen. www.thea.be EEN OPLOSSING TEGEN DROGE EN GEÏRRITEERDE OGEN? THEALOZ ® DUO BIEDT JOU EEN DUBBELE BESCHERMING. MAAR ZONDER BEWAARMIDDELEN? 0% BEWAARMIDDEL ++OFF_2109-15668_THEA-PHARMA_Advertentie_210x265.indd 1 24/09/2021 14:53 13 THÉA PHARMA