DMS Update

ABB RECONNECTS AT CRUISE EVENT Connecting with their target group was the biggest challenge many companies faced in 2021. In a previous issue we told you about the webinars we hosted in our studio for ABB. When the ban on in-person events was lifted, we took to the water with their fitters… EVENTS | GRAPHIC DESIGN Inspiring river cruise Our event team always aims to turn corporate and customer events into a memorable experience. So when ABB expressed a wish to hold an event for its fitters in the autumn, we proposed a cruise on the Blue Rhapsody. This state- of-the-art river boat was the ideal setting for ABB to reconnect and present its latest electrical solutions. A boat trip in the open air with a limited number of participants, all of whom had to present a covid safe ticket – it was the perfect covid-secure event. To give everyone the chance to participate, we opted for three regional cruises in Ghent, Antwerp and Brussels. 10 UPDATE 57