DMS Update

Cross-media rollout Working from our media plan, we have been rolling out this engaging campaign across various media since February, which has resulted in greater interest for the range in shops.We made a clutch of fun TV commercials with their own sound identity.We unleashed the Lutti monsters and sound logos on social media as part of an online marketing campaign.We deployed augmented reality filters to allow everyone to brighten up their face with a little monster. Digital fun!We put a smile on shoppers’ faces with attractive in-store promotional material. To mark the launch retailers were also treated to a gift box. That gave them a taster of the campaign and a heads-up to expect more sweet-tooths. So will the campaign be a Luttiful experience for the sweetmaker, with increased brand awareness and engagement as a result? The impact will be assessed later this year. In the meantime, we’re doing our utmost to help consumers find the little monster inside them. So watch this space! New campaigns and irresistible tools are on the way. 7 CONTINENTAL SWEETS