DMS Update

Life is Luttiful! To grab the attention of sweet tooths everywhere, we started with a new slogan. Something soft and sweet that makes you smile: Life is Luttiful. Because thanks to Lutti, life is beautiful, flavourful, playful, wonderful, cheerful… In a word: Luttiful! Incorporating the name of the brand in the slogan gives brand awareness an immediate boost. Instant feel-good factor!Very now and easy to understand. Meet the monsters Lutti turns life into one big party, and no one can resist. Sweet or salty, hard or soft. Red, green or yellow. One thing unites us: a love of candy. There’s a little candy monster inside every one of us. That idea was our jump-off point WATCH THE COMMERCIALS AND LISTEN TO THE SOUND LOGOS. for an eye-catching campaign.We snapped different people representing the various target groups with a Lutti sweet in their mouth. That was after a professional makeup artist had painted a colourful little monster around their mouth. A… Luttiful effect! Funny, striking, playful… The ideal way to make a positive mark and get people talking about Lutti. 6 UPDATE 55