DMS Update

LUTTI CAMPAIGN HITS THE SWEET SPOT Lutti candies are a big hit in Belgium. But despite a large market share, people don’t really know the Lutti name. It was clearly time to change that by putting a face to the brand. We took that literally. CONCEPT | BRANDING | TV | POS | SOUND LOGO | SOCIAL MEDIA The challenge Lutti is one of the bestsellers in the Continental Sweets range (Sportlife, Vicks, King…). Belgian consumers have long had a taste for the brand’s wares. But that popularity is not reflected in a good brand awareness score, which the confectionary and chewing gum distributor wanted to change. We were delighted to pick up the gauntlet, developing a strategy to improve recognition of the name, visibility in the media and in store, and ultimately the brand identity across the generations. Welk Lutti monstertje schui lt er in jou CONTINENTAL SWEETS 5