DMS Update

360° CAMPAIGN WITH MAXIMUM REACH O N L I N E O N L I N E V I D E O S P O S T V C A M PA I G N P O S S O C I A L M E D I A To boost sales, anyone buying one of these appliances from an Electrolux dealer also took home some convenient gifts. And we’re not just talking about a cookbook.We started by telling stores about the new spring campaign in a direct mail shot. It included a brochure detailing the promotions their customers could look forward to. We also sent them the in-store promotional material, such as wobblers, a tear-off notepad and stickers. Perfect for nudging customers towards a purchase.We took responsibility for the production and handling of all dealer communications.We also sent out an email reminder with a link to a promotional retail video. So both readers and viewers were covered. 13 AEG