DMS Update

Cross-media campaign AEG, part of the Electrolux group, always steps up to the plate. So it’s totally fitting that the home appliances maker has adopted a new consumer slogan for 2021: AEG TAKES ON THE CHALLENGE ‘Challenge the expected’. That’s the theme of AEG’s new spring campaign. Just like last year, we spread the news to retailers and consumers with promotional material for stores, TV and online. The right ingredients for sales success. GRAPHIC DESIGN | TV | WEBSITE | POS | VIDEO | ONLINE MARKETING “Challenge the expected”. Because expectations are there to be exceeded. We took up the gauntlet, delivering the cross-media rollout of the international campaign to dealers and consumers in Belgium. Mouth-watering retail communication The stars of the promotional campaigns were the SteamPro steam oven, the SensePro induction hub and the induction hub with FlexiBridge. 12 UPDATE 55