DMS Update

“ The ingredients of the campaign? Print, packaging design, online and influencer marketing. “ Influencers assembled To complement the traditional channels (print, press and online) we also used influencers to give extra exposure to the new addition to theTarteletto line.We supplied mellow cakes to a select crop of tastemakers, who posted their photos of the product on their social media pages. The pics presented the mellow cakes in just the right tone, positioning them as the ultimate fun food. Irresistible! It catapulted mellow cakes into the public consciousness as the likes ticked up. Limited edition! With an eye to the approaching holiday season, Holeki released a special limited edition of the mellow cakes in three festive flavours (fondant, caramel, white and ruby chocolate).We even designed a special edition of the packaging for them. And a separate landing page at www.tarteletto.be . The perfect way to end the year. HOLEKI 9