DMS Update

— Loyalty: the special edition ABB-Vynckier is as trusted name among electricians, who rate the firm’s electrical systems equipment and distribution boxes. They also appreciate the special package deal campaign for the trade. We created a 100th anniversary edition befitting of such an impressive milestone. Our event team dreamt up exclusive incentives and ensured everything went smoothly on the dedicated engagement platform at www.vynckier100.be . That maximised the accessibility of the campaign, boosting the engagement among the target groups and take-up of the electric systems material packages. It’s electrical systems equipment distributer ABB-Vynckier’s centenary. The ideal time to say thanks to electricians for their loyalty and tighten ties with an anniversary edition of their loyalty campaign and a brand-new catalogue. “ We announced the new catalogue in a direct mail and on the online platform. “ — Efficient communication flow To get the message out we developed posters and counter leaflet holders for dealers Fitters were sent the leaflet with a personal cover letter and code. The code was their key to their dedicated page on the online platform, where they could see howmany points they had and sign up for their incentive. We had created the engagement platform that ticked all the right boxes in terms of tech, design and content, including processing all the registrations and ticket applications. And the payoff was impressive. The online-based campaign tightened the bond between ABB-Vynckier and its fitters. And that was the main aim. — Much more than a savings platform ABB-Vynckier doesn’t only use the platform for its package deal campaign. Now fitters can order the brand-new catalogue there too. The first part anyway. (Part two is in the works.) The local sales managers ensure the electricians receive the catalogue, neatly packaged in a convenient box.We gave the electricians a heads-up in a direct mail shot.We notified the sales team in an email. It’s a great example of how you connect and engage with your target group by accelerating the switch to digital. WEBSITE | BROCHURE | GRAPHIC DESIGN | POS ABB-VYNCKIER READY FOR GREATER CUSTOMER ENGAGEMENT 7 ABB-VYNCKIER