DMS Update

# UNITED TO INSPIRE How do you bring employees spread across Europe together in one place to tell them about the new brand strategy? Our live department organised a hybrid event for the Etex Exteriors division. We also took care of the whole rollout of the global rebranding campaign... including on the shop floor. CONCEPT | DESIGN | COPY | VIDEO | EMAIL MARKETING ETEX BRINGS TEAMS TOGETHER IN TEAMS “ Internal communication is key to getting everyone onboard when you’re rebranding. “ Rebranding Etex, a Belgian industrial group specialised in building solutions, has a number of commercial brands from around the world in its stable. In Belgium Etex is chiefly known for its innovative, durable roofing and sidings. Its three fibre cement brands, Eternit, Cedral and Equitone, are targeted at farmers, the residential market and architects.We helped the Exteriors division develop its new commercial brand strategy and took care of the local implementation of the global Etex rebranding. 67 ETEX