DMS Update

CONCEPT | EMPLOYER BRANDING | WEBSITE | PHOTOGRAPHY MOBIX TAKES EMPLOYER BRANDING TO THE NEXT LEVEL Mobix, a member of the CFE group, installs and services smart lighting, high-tension networks, utilities, signage and overhead wires for rail and road infrastructure. The people there signed up to our somewhat bold conceptual approach to boost communications with existing and future employees. One name, one story Mobix has been active under the Engema name since 1935. Over the years it’s acquired various businesses, each of which has continued to trade under its own name. Last year it was decided to update the partnership, with all businesses rebranded as Mobix. The next step is to roll out the new name on the market and create buy-in inside the organisation. Challenge accepted! Employer value proposition The various acquisitions had diluted the sense of unity and belonging among employees.We held interviews with Mobix employees to establish the employer value proposition, the organisation’s DNA and the scaffolding for a cast-iron employer brand. What typifies the Mobix employee?Why do people choose to work for Mobix? And what does Mobix offer them in return?We identified five key traits: adventure, dynamism, team player, persistence and flexibility: the ‘Mobix factor’. 60 UPDATE 54

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