DMS Update

CONCEPT | DESIGN | 3DVISUALS ONLINE MARKETING | WEBSITE “ We also used the concept visual on a landing page, integrated into the existing Drupal website. “ ZEHNDER AIRSGREEN AMBITIONS How do you switch professional targets on to your products and services? By developing a top product, conveying the USPs in a compelling concept visual and getting your message out to your targets as part of a solid marketing plan. Ventilation in the spotlight Zehnder offers a whole host of solutions to ensure a healthy, comfortable indoor environment. Including high-quality ventilation systems for residential and non-residential applications. Zehnder wanted to raise the profile of its ventilation range among fitters, EPB agencies, building firms and architects with the ComfoAir PRO 300. This is a mechanical heat recovery system. A very efficient, accessible, durable solution for residential projects. Two pluses, one visual The ComfoAir PRO 300 offers high- quality at a low price. The system complies with the stringent EPB standards and guarantees that the E-level is correct at all times. It is also a budget-friendly solution, cutting energy costs through heat recovery. Our creative team created a concept visual to highlight these two key advantages, depicting the product in the form of an apartment building. The slogan – ‘Efficiency at every level’ – makes it clear that the ComfoAir PRO 300 is durable and economic; the ideal way of maximising the return on your building project. Built-in landing page We used the concept visual on the landing page, which was integrated into the existing Drupal website. Here, we again set out the USPs of the ventilation system, with arguments tailored to the four professional target groups (fitters, EPB agencies, builders and architects).Website visitors are directed to the product page for more detailed information or invited to make an appointment with a Zehnder advisor. The details of nearby wholesalers are available for those who have already made their minds up. Online marketing To drive traffic to the landing page, our online marketing team turned to responsive banners, social media posts, an SEA campaign and remarketing. We showcased Zehnder’s expertise in a series of informative blog posts based on keyword analysis to persuade the traders to make an appointment. Generating leads at every level. UPDATE 54 48