DMS Update

DESIGN | PACKAGING ONTEX PEPS UP PACKAGING WITHCOLOUR Diaper maker Ontex asked us to create a distinctive line of packaging for the iD product range. Impact and recognisability boost guaranteed. Restyling existing packaging Ontex is a global listed company that develops and manufactures baby, feminine and adult care products. These are sold in pharmacies, care stores and specialist drugstores. We were commissioned to restyle the packaging of the iD pants, iD belt and iD light products in the iD range to make themmore eye-catching and recognisable. Packaging with colour From neutral white to a distinctive design, tailored to each of the target groups. Our packaging team took on the challenge. The various product categories and sizes were colour-coded to help the iD range stand out on crowded shelves alongside many rival offerings. The new designs were then rendered for online use. POS material Different packaging, the same values and quality.We designed matching leaflets to get the message out to dealers. For consumers, we created a full range of POS material, including leaflets, a wobbler and posters. “ The various product categories and sizes were colour-coded to help them stand out on crowded shelves. “ 44 UPDATE 54