DMS Update

Professional brand video We booked the Electrolux photo studio, where we fitted a complete Zanussi kitchen, including all appliances. The new products and functions were the focus of our photo and video shoot. Three days later we had the results: a professional brand video with a Watch the video voiceover in three languages – Flemish, Dutch and French. The sales directors of Zanussi Belgium and Zanussi Netherlands also featured in the video, sharing their thoughts and experiences. Sales presentation The stills and video footage shot by our team were ideal for use as sales material.We produced an interactive sales presentation, with a general introduction about Zanussi plus the details of the various USPs of the appliances. In words and pictures. Short videos The brand video was then split up into individual videos for each product category. This gives consumers direct access to information on the innovative functions of a specific hob, over or dishwasher. Ideal for online use or as aftersales care. Zanussi now has the sales tools it needs to market its new products through various channels. 43 ZANUSSI