DMS Update

Online engagement platform The D’M & S digital experts developed the engine driving Rockfon Superpro: a smart engagement platform designed to increase the brand engagement in the professional target group. On the platform, Rockfon gives fitters access to relevant content, such as blog posts, news articles, product information and tips and tricks, to help them provide the best possible service. There is also an online loyalty points savings system to reward fitters for entering competitions, completing surveys, following courses and sharing completed projects. And fitters also have the option of activating their own page, a simple and fast way to increase their visibility online. Marketing automation We made the online platform even more attractive by developing a marketing automation tool. That gives us more information about the interests and needs of fitters, which in turn enables us to serve them personalised content. They become the experts they deserve to be. A win-win for both parties. “ Rockfon created Superpro, an exclusive network for the professional target group. “ 40 UPDATE 54