DMS Update

def website GEBERIT MAKES RADIOWAVES TO GENERATE LEADS How do you persuade someone to try something new? How do you present your message in such a way that you maximise your leads and brand familiarity? For Geberit’s AquaClean shower toilet radio was the best way to make waves. CONCEPT | RADIOCAMPAIGN | WEBSITE Clear message “Geberit’s AquaClean shower toilet cleans you with a pleasant jet of warm water so you feel refreshed and ready to go. Pure hygiene!” That was the message the European market leader in sanitary products wanted to give to Flemish people. But how do you sell them the concept?We had the answer. Radio campaign If you want to reach a large audience with your message, you need to get on the radio.We created two commercials – 10 and 30 seconds long – to get in the ears of Studio Brussel and Radio 1 listeners. Or maybe it was all about the sparkling competition. Online competition In the commercial we encouraged listeners to visit degroteboodschap.be , where they could examine all the USPs of the Geberit AcquaClean shower toilet and find a point of sale close to them. But the main aim of the landing page was to allow visitors to enter the special competition. All they had to do for a chance to win a night’s stay at a chic hotel equipped with Geberit AquaClean was answer a couple of questions and enter their contact details. An irresistible offer that generated a lot of entries. That is a lot of valuable leads for Geberit. Listen to the radio spot 34 UPDATE 54