DMS Update

32 UPDATE 54 Website A compelling website drives successful lead generation. An online platform that not only looks good, but also informs, inspires and activates. Our online team creates a turbo-charged lead generator, from design to development, for your brand as a whole and your individual projects. Including special landing pages that have just one goal in mind: generating high-grade leads. Online marketing Successful websites are not only good in themselves, they also drive targeted advertising.We show leads the way with SEA, remarketing, responsive banners, email shots, social media marketing and more.We capture the interest of the target group – which is strictly defined in terms of location, demographics and interests – with stills, but also 3D visualisations, animations, time-lapse videos and more. Storytelling Content is still king. And goes for real estate as much as anything. Strong, relevant content with the right tone of voice switches people on to your project because they feel you are speaking just to them, making it much more likely that they will take action. Because leads are all well and good, but only if they go the full distance. Content marketing is all about nurturing leads. Establishing a relationship, pushing the right buttons, turning leads into customers. Intuition is important, but content demands a more grounded approach. We select content on the basis of facts and figures gathered by content scrapers and keyword analysis. Offline tools When you build such a compelling case online, it’s essential not to forget the importance of offline tools. Real estate projects often stand or fall based on the quality of the offline communication. Adverts in carefully selected print media, for example. Or a stylish brochure that potential buyers can take home. Offline tools help drive sales, pure and simple. Increasingly, we also see that a local approach is a source of exceptional added value. Putting brochures through letterboxes is an excellent way to raise the profile of a project. And professional site communication, such as banners, signage and information hoardings also make a splash. Press & PR We ensure your project gets the attention it deserves. Create a buzz that ignites the curiosity of the press. Our press department has exactly what it takes. Turning your story into news. “ We believe in cross-media communication. By identifying the key touchpoints and the perfect mix of channels we create the conversation that your target group wants to join. The result is more high-quality leads and faster sales. We have everything it takes to take your brand and projects to the next level. And we’re ready to go. “ D’M & S ISYOUR CROSS-MEDIA PARTNER