DMS Update

Electrolux helps people exceed their expectations every day by ensuring a pleasant cooking experience and making housework less of a chore. So how do you get new employees on board with that aspiration? We developed an eye-catching (online) employer branding campaign to inspire them. VIDEO | WEBSITE | ONLINE MARKETING The perfect employer branding mix Customer-friendly service is a cornerstone of Electrolux’s corporate culture. The company needed to recruit contact centre agents and service technicians to be able to sustain the quality of that service. In response, we rolled out an employer branding campaign in the style of AEG, the Swedish group’s most popular brand. Video attracts the right profiles Our video team developed the storyline for an employer branding video, adding a dash of creativity to the mix, and took care of shooting and editing. The result is a dynamic video that speaks directly to the target groups, inviting them to join the customer care team to ensure customers are given the best possible service. THE IDEAL EMPLOYER BRANDING RECIPE FOR AEG 24 UPDATE 54