DMS Update

Exciting growth Roger & Roger inWest Flanders has supplied the international private label market with potato and corn snacks for more than 20 years. To sustain its growth, the family business is constantly looking for new people. A strong employer branding strategy was needed, supported by an attractive website.We made use of that special something that sets Roger & Roger employees apart: each and everyone one of them loves their job and delivers great work. “ We developed an irresistible online employer branding campaign to give Roger & Roger an image boost. “ Top-notch employer branding To drive recruitment we developed the ‘Join the snack crackerjacks’ concept. It’s fun to work at Roger & Roger and snack crackerjacks deserve the very best job. A job at Roger & Roger! Interested visitors respond to a vacancy or send an unsolicited application on a special landing page incorporated into the website. The concept can be ported to a whole range of tools in the future: from trade show communication to targeted (online) adverts. Online image If you’re looking for new people you need to go where your target group hangs out. More than ever, that’s online.We designed an appetising website, flavoured with stylish photos and captivating copy. The various ingredients used by Roger & Roger are featured throughout the website, creating a dynamic look and feel that draws the visitor into the brand story. OFF_2010-11429_Roger&Roger_ROGER&ROGER_Sfeerbeeld-producten_1920x900.indd 1 ROGER & ROGER’S EMPLOYER BRANDING CAMPAIGN TASTES SUCCESS How do you find the right people when your business is growing? By presenting yourself as an attractive employer. We developed an irresistible online employer branding campaign to give Roger & Roger an image boost. CONCEPT | WEBSITE | COPY | PHOTOGRAPHY 22 UPDATE 54