DMS Update

To set itself apart on the international packaging market, Pattyn called us in for a cross-media campaign focused exclusively on customers. From eye-catching concept visual to optimised website. CONCEPT | VIDEO | PHOTOGRAPHY | WEBSITE Customer-centric campaign Pattyn markets innovative automated packaging solutions. Technically first rate. But it’s the Belgian company’s customer-centric approach that really makes the difference around the globe. Pattyn’s business runs on custom- made packaging lines and personalised aftersales care.We packaged that message in an original yet unambiguous visual: a packaging line in the shape of the letter ‘u’. A shape that can also be interpreted as the smile that Pattyn puts on its customers’ faces with its personalised solutions. A Cheshire cat of a concept visual. Cross-media narrative We shot the photos for the campaign in our photo studio.We then finalised the visual digitally for cross-media use, including in the companymagazine, on the website, on social media and in product videos. As well as a static visual, we also produced a short video in the same style. Using Pattyn’s customer- centric approach as our template, we also optimised the website user experience. A technical upgrade to Drupal 8 ensured the website was future-proof. It’s nowmore secure, more reliable and easier to use than ever. PATTYN LAUNCHESCUSTOMER INTIMACYCAMPAIGN 21 PATTYN