DMS Update

UNILIN INSULATION BUILDS UP BRAND IMAGE A strong uniform brand identity enhances your pulling power. But how does a company with a global presence get everyone singing from the same hymn sheet to ensure the carefully constructed brand image is presented consistently? The experience of UNILIN Insulation is an enlightening example. DESIGN | COPY | PHOTOGRAPHY New brand mission UNILIN Insulation, part of the UNILIN Group, wanted to tighten its bonds with customers and raise its profile as a reliable partner with a full range of forward-looking insulation products. The folks at UNILIN Insulation are bent on developing smart solutions that make people’s homes more comfortable and improve their quality of life. That corporate brand mission is clearly expressed in its new tagline: ‘UNILIN Insulation for smart living’. A positive, attractive and unambiguous promise. A good start. Stronger brand identity UNILIN Insulation also commissioned a brand identity upgrade to add power to its mission. The logo was given a makeover and the brand range was simplified considerably. Ecôon, Rexotoit, Safe-R, Unipre and all the other brands are making way for three brands covering every insulation need: Utherm, Usafe and Usystem. Transparency and less is more. Our designers were involved in the process of creating the new visual identity, which will be used in all UNILIN Insulation communication going forward. “ Our designers were involved in creating the newvisual identity. “ X X X X X 16 UPDATE 54