DMS Update

Demo product packaging To present this revolutionary technology to existing and prospective customers, Verstraete IML asked us to design some demo product packaging. A highly successful sales tool that Verstraete IML has made use of for various innovations in the past. In consultation with the client, our creative teams went a step further.We didn’t just design one piece of packaging for a fictive product.We created a packaging design concept for a range of three products to show off the technology’s USPs. “ We designed an original series of packagings, including brand name, design and branding to highlight this innovative technology’s USPs. “ Convincing sales tool Under the umbrella name B-Fresh, a nod to the advantages of the Barrier IML technology, we created visually attractive packaging for cheese spread, tomato soup and potato salad. Our designs literally present the USPs of the labelling technology as characteristics of the product. An original touch-me way to persuade food makers of the unrivalled assets of the new technology. For more information about Barrier IML, see www.verstraete-iml.com 11 VERSTRAETE IML