Van Mossel-Mercedes sparkels in digital campaign
We got behind the wheel to drive the digital marketing strategy at Van Mossel-Mercedes Belgium. The destination: a higher profile on social media, with a focus on brand awareness, engagement and lead generation. This is how our content creators steered to success.
Content with human touch
For businesses social media is the ideal platform for sharing their story, building awareness and making a lasting impression. But what should you say – and how should you say it – to keep people interested and grow trust and loyalty around your brand? We created an authentic online marketing strategy targeted at households, businesses customers and fleet managers to highlight the personal service and high quality that Van Mossel-Mercedes guarantees. This engaging and warm-hearted content complements the corporate communication sent out to every Mercedes customer through the socials and other media.
Compelling content clusters
Our digital strategists started by establishing a selection of topic clusters that would spark interest within the various target audiences, based on a content activity calendar and an audit. Our content creators then set about crafting Facebook and Instagram posts with a human touch. They help us keep Van Mossel- Mercedes in the headlights and gear up customer engagement.
Visual stories
We created attractive visual content to ensure the posts caught the eye and strengthened the emotional connection with customers. With the topic clusters in mind we set up a photo and video shoot at Van Mossel-Mercedes in Turnhout, ensuring our content creators have plenty of stills and videos for their stories and carrousels.
Greater awareness, more leads
We also gave brand awareness a boost by harnessing the power of Performance Max (Pmax), an AI-based Google Ads format. The digital campaign is crafted to appeal to specific target audiences and drive up the number of appointments made through the website. It worked a treat. The number of online visitors and touchpoints increased significantly during the Pmax campaign. Our digital specialists know the fastest route from awareness to lead generation… Like to take a test ride yourself?
