ACO rides the waves of online marketing
We need liveable cities. ACO, which presents itself to urban developers, spatial planners and governments as the leading specialist in smart, sustainable water management solutions, is ready to rise to the challenge. We created a strong message to convey that ambition across social media.
Compelling brand story
As the climate continues to change, both droughts and intense rainfall will only become more common. That will result in floods but also shortages. And cities are not well prepared to cope. The solution is less concrete, more vegetation and smarter water management.
Water catchment and drainage specialist ACO aims to play a leading role in changing that with its Green City vision and circular ‘Collect, Clean, Hold & Reuse’ integrated chain approach to water issues. Not being wet behind the ears ourselves, we set about helping them make a splash.
Visual concept
So how do you turn planners and governments onto good water management and present ACO as the go-to specialist? We started by creating an eye-catching campaign visual: a green city in the shape of a water drop in a blue sea. The accompanying slogan left no room for doubt about ACO’s expertise and leadership. A clear message that we conveyed to the world in an online marketing campaign through the best channels.
Our 3D specialists brought the campaign visual to life in a video.
Online marketing
We saw online marketing as the best way to present ACO’s Green City story to the target audiences in Belgium. The campaign-based approach was expected to create more awareness and drive traffic to the website. We used the concept visual in LinkedIn posts (video, slider) presenting ACO’s solutions and products. A Google Ads campaign with remarketing, meanwhile, also boosted website visitor numbers and lead generation.
So how did it go?
The campaign on the socials and Google ensured the landing page incorporating the campaign visual and brand story got a lot of hits, perceptibly boosting awareness of the brand. All told then, ACO was able to capitalise on the strengths of online marketing. Here’s to the next wave!
